
This
is a continuation of Part -3 of our series on Blogger SEO Pack 2012,
the title sounds different but it will help you out to optimize links in
blogger like comments, archives, categories/labels
and related hyperlinks. We ended our last post with the difference
between rel="nofollow" and rel="external nofollow" link attributes and
we will continue from there. If you have not read that part we recommend
you read it first. All links are given below:
SERIES ENDED...
BLOGGER SEO PACK 2012 SERIES
Part1: Blogger Multiple Sitemap Generation and Submission Don't Forget to use our PHP TOOL For this!
Part2: Submit Sitemap to Bing and Yahoo without Errors and Ping them
Part3: Reduce Crawl Errors-
i. Optimize Links in Blogger like Comments Archives and Labels
ii. Correct VS Wrong SEO Techniques For Blogger Blogs
Correct SEO Concepts & Techniques
rel="nofollow"
Discussed in previous sub-part
rel="external nofollow"
Discussed in previous sub-part
rel="tag"
This
is a popular and correct way of adding a tag attribute to all
categories in your blog. This tag is normally used by default by Google
Blogger developers in label links. It tells robots that the link is
URL/address of a particular category in the blog. This helps robots to
identify between normal web page links in your blog with those in
categories.
In blogger a
normal links looks like this:
http://www.mybloggertricks.com/2012/02/hostgator-best-hosting-plans-for.html
Note: The above link belongs to the label Make Money Online
Your blog URL is followed by trailing slash then
date and then
keywords from post title where each keyword is separated by a hyphen (-).

And the
label link
or category link or archive link that is a URL address for all your
posts coming under the same category/Label. In our case the above shared
link comes in the category
Make Money Online. The label link would look like:
http://ncp-onlineschool.blogspot.com/search/label/Make%20Money%20Online
Here
as you can see the primary domain link (homepage link) is followed by
keyword search and then label and then finally by label title where each
keyword in label title is separated by a percentage (%) symbol.
Now
your post can be accessed either using the normal link or the label
link. Since both these URLS contain same content so it can create
troubles for robots to identify which one is the true resource and which
one is just a reference link back to the original post. The TAG is the
attribute that is added to Label links and this tag attribute tells
search robots that the link bring crawled is a label link.
If
this tag is not present then search engines can penalize your blog for
sharing same content on two different urls thus your blog could get
penalize for sharing duplicate content. However search
robots have become so much efficient that now they can clearly identify
if the link is a normal one or a label one. We are just making its job
more easy by adding this tag.
rel="archives"
Just
like rel="tag" attribute this one helps robots to differentiate between
archive links and other link in your blog. An archive link lists all
your posts date wise. It assembles the posts by year and month.
rel="category tag" (For wordpress users only)
This
is a so called correct way of adding an attribute to tags and
categories in Wordpress blogs. Not relevant to us. Though this tag is
never succeeded in passing HTML5 validation by W3C but I am still seeing
it in many famous wordpress frameworks like genesis and thesis. The
reason why it never gets validated is because w3c does not accept spaces
between keywords inside a rel attribute (
with exception for rel="external nofollow").
Since there is a white space between category and tag therefore it will
never get validated unless or until you remove the space or replace it
with a hyphen. There are several php scripts that will help you get rid
of this tag in yoru wordpress blogs. Just search for "
remove rel="category tag" in wordpress"
Wrong SEO Concepts & Techniques
I
had been personally a victim of these false and wrong seo concepts and
during my early blogging stage due to lack of SEO knowledge I kept on
forwarding the wrong concepts even to my readers and I do whole
heartedly apologize for it. All those posts are now pointing readers to
this latest and correct SEO techniques.
Following are some link
attributes that can be found on popular blogger blogs but none of them
is approved by Search engines or World Wide Web Consortium (W3C).
Wrong:
rel="follow"
rel="index"
rel="index, follow"
rel="noindex, follow"
rel="index, nofollow"
rel="noindex, nofollow"
rel="index, tag"
There is no complementary word for nofollow.
Follow is not a SEO term and should never be used. To let robots follow a link just remove the nofollow attribute from it. Simple!
Nofollow
tells robots not to pay importance to the link, don't follow it and do
not pass your hard earned PageRank juice to it. While noindex tells
robots that the content on a particular page should not be crawled and
that page must not appear in search results.
Noindex is a meta tag attribute and it can never be added to links. It is silly to add noindex to links using a rel attribute. It can be mentioned only in meta tags using the
content attribute. Robots indexes pages only. The correct term for links is crawl.
Robots indexes a page and crawls links.
Sources to defend my point. Read
Set out rules by W3C and those at Google Webmaster Forums
Correct
rel="nofollow"
we mentioned it already
rel="tag"
we mentioned it already
content="noindex, nofollow"
In the following example a robot will neither index the webpage, nor analyze it for links.
<META name="ROBOTS" content="NOINDEX, NOFOLLOW">
Enough of Theory Tell me What to do!
I am sure I was a bit too technical with this part of the series but
all this information was important in order to remove a lot of wrong
concepts spreading rapidly in blogosphere and blogger forums. Now lets
turn all links inside your free BlogSpot blog templates into clean,
optimized and search engine friendly hyperlinks.
To Optimize comment links in blogger do this:
- Go To Blogger > Design > Edit HTML
- Backup your template
- Search for the following code (Search for a similar code).:
expr:href='data:post.createLinkUrl'
Note: If you found a rel="nofollow" in the above code inside your blog template then simply replace it with the one described below.
add rel='external nofollow' anywhere after the a tag. Like this:
rel='external nofollow' expr:href='data:post.createLinkUrl'
4. Now search for this:
<a expr:href='data:comment.authorUrl'
5. Replace it with this:
<a expr:href='data:comment.authorUrl' rel='external nofollow'
6. Done!
To Optimize Label links in blogger do this:
- Inside your template search for the following code: (Search for a similar code).
<a expr:href='data:label.url'
2. Replace it with this one:
<a expr:href='data:label.url' rel='tag'
3. Done!
To Optimize Archive links in blogger do this:
Note the archive links will only appear on your blog if you add the
archive widget. If you have not added the archive post widget to your
blog then you can skip this part.
- Search for this code inside your template:
<a class='post-count-link' expr:href='data:i.url'>
2. Replace it with this:
<a rel="archives" class='post-count-link' expr:href='data:i.url'>
3. Finally save your template and you are all saved! :)
Series Completed
With this our series on Blogger SEO PACK 2012 ends.
We tried our best to help blogger users to the best of our ability with
as much technical knowledge as possible. All techniques shared in this
series are the ideal ones which we apply to orders we receive from
clients and are being widely practiced on MBT blog too and all blogs in
its network. I have used the same techniques for my new blog on
SmartEarningMethods.com. If you need any help or need further
assistance, just let me know pals. I know this series was a bit techy
but we can implement it together so no worries. Just feel free to post
your questions. I wish these techniques may bring a significant positive
change in your traffic trends and may help you use blogger with even
more excitement. Peace and blessings pals! :)