I
just want to share this information from an eBook that I have read.
Maganda yung materials at ito yung pinaka important factors na binanggit
ng author. Hope this wil be helpful to our fellow sulitizens in the industry of MLM. Feel free to comment!
Secrets of the “Heavy Hitters”
Let us take a look at these pointers:
1.
Be prepared to handle rejection. Who said that any kind of selling was easy? But it all comes down
to
attitude. If you can understand that a rejection of the opportunity
that you are so excited about is not are jection of you as a person,
then you are
on your way. “No” must be
interpreted as “next”. This is easier said than done but it’s the price
of success. The Internet and other new technologies now allow some
rejection proof approaches, such as using lead capture pages and
autoresponder messages. These methods serve to “pre-qualify” your
prospects. There still must come a time when you will have
to be
in personal contact with your down line members however.
Part of preparing your mind for these ‘negative’
people
is to fill your mind with positive messages. There are many Network
Marketing and “positive thinking” speakers that will help you keep your
spirits up. You will be surprised to discover the boost that
motivational tapes and books can give to your attitude in general. This
is one of the benefits of being
in this industry—it teaches you
to have a brighter outlook
on life.
2.
Be realistic in your expectations. To
expect too much too soon will only set you up for a possible let down.
Accept that this is a legitimate business that requires investment of
time and effort and you must be prepared to sow the seeds for the
harvest you expect
to reap. Who builds a house without first considering the cost?
When you are quoted the salaries of the big recruiters, be sure
to ask
how much time and money they spent to get
to that level. This information will give you a clearer picture.
3.
Once you find a reputable company be prepared to stay for the long haul.This goes without saying but if you expect to succeed you must stay the course. The most successful people
in
life have gone through very trying times but they stuck with it and
left a legacy behind. It is often said that tough times don’t last but
tough
people do. The same is true for those seeking to build a solid residual income. You should commit yourself
to at least 3 years before making a decision either way.
Jumping from one opportunity to the next only shows a lack of decision and stability
in you planning. Teenagers are expected
to fall
in and out of love every few months, but married couples have committed for life. Be prepared for a marriage not a fling!
4.
Do not make the business more complicated than it needs to be. Stick with what works.
There is always the temptation
to improve
on
the methods that experienced networkers have shown to work. Go with
what works, not with what should work. If you find a system that has
been working just plug into it and squeeze the last drop of success you
can get from this. This means that you must show yourself teachable to
your up line and be willing
to teach your
down line members the same system. Success normally comes from doing
what works over and over again until it becomes second nature.
Another
note of caution is that you should not expect from your recruits what
you are not doing yourself. There a many networkers who will give advice
that they are not willing to follow.
In
other word they get their team members to “do the dirty work” for them.
This practice takes away from the real meaning of duplication—I’m doing
the same thing that I’m teaching you
to do.
5.
Train and then let loose!The
real power of Network Marketing is the power of leverage. Rather than
using 100% of your own effort, you are using 1% of the effort of a
hundred. If your down line members become too dependent upon you then
they will be using 110% of your effort. This can easily lead
to rapid burnout.
So the key here is to train your frontline members, then train them
to train their frontline members. As you gain leadership experience
in
the business then you can occasionally pick up the slack for a
colleague. The important thing here is that your team members understand
that effort is required
on their part or they cannot expect your support.
Here are some additional insider
tips on really hitting the ground running. These ‘secrets’ are learned from the study of those who have made millions
in this industry.
6.
Talk to many at the same time instead of one at a time.We
just mentioned that the real power of Network Marketing is leveraging
your efforts. Did you ever notice that the real successful
people in
this industry never talk to one person at a time? Just think about it.
Your recruiting message or script will be the same for each prospect.
You are introducing them to a business opportunity. If you were to use
the telephone
to do your presentations,
how many prospects can you talk
to in one day? So here is what the serious marketers do:
(a) Set up a toll free number with a recorded message and
invite callers
to leave their number and other contact information.
(b) Advertise conference calls where many
people can join and listen
to your presentation at the same time.
(c) Run a message board
on your website where
people can ask questions and discuss the business.
(d) Host an online conference chat room.
(e)
Buy leads and load them into an auto responder with your prospecting
message. Be careful of here to avoid SPAM complaints. Also confirm that
the auto responder company that you use allows you
to use purchased leads.
7.
Target other network marketers.This
may seem to go against the issue of not jumping from opportunity to
opportunity, but it is much easier to work with someone who has already
worked in the industry than a totally new person. There are list brokers
who specialize
in mailing list of distributors from companies that have closed down. For these individuals you don’t have to teach them
to fish, they already know, and that can be a plus.
In
addition to this, you can expect that if they join forces with you they
can bring their entire down line from the old company. Of course, one
challenge is that these seasoned marketers will also be more difficult
to recruit since they will take a more critical stance of your opportunity.
8.
Target business-minded people and entrepreneurs.Here again you are targeting
people who are already motivated and understand what it takes
to
run a successful business. These individuals would also already be
networking in their businesses and therefore would be in a position of
influence. Such people include chiropractors, real estate agents, sales
people and internet marketers. These professionals come
in contact with a large number of
people
and could be the boost that the organization needs. The more ‘business
minded’ your prospects are the more likely you will recruit them.
9.
Make a written plan with all your goals and steps to get there.Psychologists tell us that when we write something down we are more likely to commit to it. That’s why you are required
in a contract
to place your signature
on the dotted line—helps you keep your end of the bargain.
Every
business owner should have a goal to which they are aspiring. If you
aim for nothing you are likely to strike it. If your plan is to get
to a residual income of $10,000 per month then you should set smaller goals
on
your way there. Say, $3,000 per month after the first year, then $7,000
per month after the second year and finally $10,000 per month by the
third year.
A very important part of writing out this plan is to calculate what is required to get to your goal. So if you must call 20
people to get 1 ‘yes’, and that prospect is worth $50 per month
to you, you will know
how many calls you have to make per month to get
to $3,000 per month
in one year. Looks simple, but most
people don’t do this kind of calculation and so they run their businesses with blind expectations.
Knowing where you are going is one of the easiest ways
to get there!
10.
Continually work to improve your people skills, especially your listening skills.At its core, Network Marketing is really people management. If you don’t like dealing with
people then this is not for you. You are always going
to be
in direct or indirect contact with
people and so you should brush up
on your
people skills.
One of those skills that you’ll need
to primarily focus
on
is your listening skills. One of the most common downfalls of Network
Marketingers is that they talk too much and don’t listen enough. This
applies to the majority of salespersons. You have to always take time to
listen
to the customer because if you do - they will tell you what they are looking for! Here are some quick
tips to improve your listening skills (particularly
on the telephone):
(a) Well ... just stop talking and listen
. That’s the toughest part.
(b) Learn to view things from the prospect’s position. Is your prospect a single mom struggling
to make ends meet? Empathize and provide the solution.
(c) Restate what the person tells you
to be sure that you understand what they are saying. This also makes the other person feel “heard.”
(d) Try not
to interrupt them while they are talking—another hard one.
(e) Ask a lot of questions for clarification but not
to be confrontational.
(f) Avoid jumping to unnecessary conclusions and learn
to “listen between the lines.”
(g) Smile! You’ll be surprised to see what this does
to your tone of voice.
11.
Stay informed in what’s happening in the industry by subscribing to at least one professional Network Marketing journal.There
are many magazines to choose from and many books written on the subject
of Network Marketing. As an “expert” in the field you should be able to
speak of it
in a professional way and be aware of the latest trends and technologies available
to you. Think of
how
impressed your prospects will be when you can quote them the latest
statistics. This helps you to build immediate credibility with your
prospects. If you expect to make $20,000 per month, think about what
other professionals with similar salaries had
to
endure before they reached that level, a doctor for example—years of
medical schools, educational loans and internships! Don’t be skimpy
on your education.
12.
Write your own book or produce Network Marketing tapes and CD’s.This may appear
to
be a tall order but it is not as difficult as it first appears. First
you can publish an E-book even if you have this book written by a
professional ghostwriter. You can place a bid at a website such as .com
and have writers bid on your job. This book will have your name
on the cover and no one has
to know that you never wrote one word!
Audiotapes and CD’s can be produced at home using a stereo recorder or
in a local sound studio. You can also use your computer with the appropriate software and hardware
to do this. There are many companies that will reproduce these recordings for you at minimum cost. Having your name
on these products can be a real income booster.
People want
to know that they are following a leader and that is the way you are presenting yourself.